Features:

• Pack of six 50-ounce bottles of non-toxic, concentrated liquid laundry detergent (300 total ounces)
• Vegetable-based formula is tough on dirt but gentle on your clothes and the environment
• Non-toxic, biodegradable, and contains no chlorine, phosphates, artificial fragrances or dyes
• Vegetable based cleaners are made from a renewable resources and therefore save petroleum
• Seventh Generation is the leading brand of non-toxic household products, made with renewable, phosphate-free, and biodegradable ingredients, and never tested on animals

Rating : - Clean and Soft
Seventh Generation Laundry Detergent, Baby / B000C7UXNK

I absolutely adore this laundry detergent. Despite my best efforts, I run about a load of laundry a day - the cats are always spilling something over, or the new puppy has an accident, or lunch results in sticky apple caramel dip on my nice blouse. This detergent is about as non-abrasive as they come - my clothes and the puppy rags are holding up admirably, even in the face of all these washings. And the detergent is so soft that I've stopped using dryer sheets - my clothes come out soft and gentle without them.

I don't really measure out how many loads I get per bottle, but it's quite a few - it takes me at least a month to work through a bottle, even with doing laundry every day. Even if it didn't last "40 loads", however, I still would never switch, just because this detergent is so gentle on my clothes and my skin, and I don't have any allergic reactions to it.